We Don't Just Produce Content.
We Grow Audiences.
Creative Babble is the production company behind PRETEND: 20M+ downloads, international press coverage, and two TV adaptations. We bring that same strategy to businesses ready to turn their story into content people actually watch, share, and talk about.
A Producer, Not an Editor
Anyone can edit footage. That's not what grows an audience. I'm a producer who knows how to build one: episodes that get talked about, commented on, written about.
And none of this means more work for you. Producing an engaged audience is what I take off your plate, so you can stay focused on your business.
Businesses With a Story Worth Telling
Ideal clients are businesses that want genuinely engaging content, not a boring Zoom call recorded and uploaded. If any of these sound like you, we should talk:
Medical
A practice with real expertise, buried under generic social posts instead of content people actually seek out.
Law
An attorney with case knowledge and courtroom instinct that could build real authority and trust.
Emerging Tech
A founder or team with a product story that's more interesting than another demo video.
Built to Be Found by AI, Not Just Humans
Most podcast and YouTube pages for businesses do one thing: embed a player and a link to the episode. That's it. They're missing the bigger opportunity: turning that content into something AI answer engines and search crawlers can actually read, cite, and surface when someone asks a question your business could answer.
This site is the proof. Every PRETEND investigation gets a full, source-cited page built specifically to be crawled and cited. We build the same kind of AI-optimized content architecture for clients, on top of the podcast or video content you're already producing.
Growing the Right Audience, Not Just Any Audience
Paid, Targeted
Every show needs some paid exposure to reach the right audience. We run this on YouTube, targeted precisely rather than broadly.
Audience-Overlap Promotion
We use audience-overlap tools to find shows whose listeners already look like your ideal customer, then reach out for promo trades, guesting spots, or feed drops.
The Single Biggest Lever
Of everything we do, this cross-promotion strategy has been the most consistently effective way we've grown shows, repeatedly, not once.
Results We Can Point To
Chart Placement
Criminal Conduct landed in Apple Podcasts' Top Shows and New Shows lists for True Crime in its first week, the result of paid promotion, free trade, and PR working together. We've repeated that playbook for company-branded shows, including work for teams at Nielsen and Pendo.
International Press
PRETEND's reporting has been the basis for coverage well beyond the U.S., including a six-part investigative series in France's Le Parisien built around PRETEND's own reporting.
TV Adaptations
Two PRETEND investigations have been adapted for television: Netflix's Don't Pick Up the Phone and Discovery+'s Citizen P.I. See the full story →
Spotify, Times Square
PRETEND was featured on a Spotify billboard in Times Square, New York City: the kind of placement that comes from an audience Spotify itself wants to promote.
Company-Branded Shows We've Produced
A company-branded podcast produced for Nielsen, built with the same audience-growth playbook behind PRETEND: 355K+ impressions in its first three months.
A paid campaign launch sent Spotify plays up roughly 200x almost overnight, with 26K downloads at launch and growing.
A company-branded podcast produced for Pendo, applying the same production and growth strategy.
Hit the Top 100 under Business & Management on Apple Podcasts one week after launch, and sits in the top 10% of all podcasts globally.
Three Ways to Build the System
Every engagement builds on the one before it. Pick the layer that matches where you are.
Content System
The strategy layer. Sets what gets made and who it's for.
- Audience definition and content structure
- Medium-form YouTube strategy and segment mapping
- Short-form vertical scripts and captions
- Human-reviewed transcripts, built for AI search
- Post-production: full editing, mixing, and sound design
You keep: recording the interview and approving deliverables.
Producer
Everything in Content System, plus guests, preproduction, and someone producing you.
- Guest sourcing and outreach
- Reverse guesting on other shows
- Full preproduction: interview docs, host prep, release forms
- Post-record coaching on what worked and what to ask next time
- Post-production: full editing, mixing, and sound design
You keep: recording the interview.
Producer + Operations
Everything in Producer, plus I take the team off your plate.
- Production team management and quality control
- A documented SOP so mistakes stop recurring
- A held production calendar
- Publishing oversight and a sponsorship model
- Post-production: full editing, mixing, and sound design
- One weekly check-in, and that's it
You keep: recording the interview. I'll handle the rest.
Tell Us About Your Business
Fill out the form and Javier will follow up directly. Prefer email? Send the same details to javier@thisispretend.com.